HOW IT STARTED...
With a BA (Hons) in Public Relations and Media at Huddersfield University, I moved to Newcastle to begin my career in marketing and branding for a Pan-European agency to manage international blue-chip accounts including Procter & Gamble, Dr.Oetker and United Biscuits. The projects varied from campaign initiatives, joint partnerships and product launches for consumer brands including Braun, Gillette, Ariel and Chicago Town Pizzas. Highlights include the Pringles with Peter Crouch and Gillette’s ‘Selfie with Lionel Messi’ World Cup initiatives, both delivering unprecedented campaign results.
Within three years I was Head of Digital, leading the agency’s newly created division and setting up a digital team to manage online campaigns and partnerships including Warner Brothers and Chicago Town’s Jurassic Park ‘Win A Dinosaur’ competition. I was also managing the Pan-European brand portfolio of Procter & Gamble Professional’s online presence, including shopper engagement and campaign initiatives, frequently working in Geneva at Procter & Gamble’s Global Headquarters.
To coincide with the agency’s expansion plans, I relocated to set up the newly appointed London office, creating a team that serviced clients from the capital. My work transitioned towards Health and Beauty with brands including Pantene and Head & Shoulders, whilst acquiring new business accounts including Hob Salons, and working closely with 4x British Hairdresser of the Year, Akin Konizi. Simultaneously, I graduated with a MSc in Digital Marketing at London South Bank University, a qualification that I achieved independently whilst fulfilling work commitments and leading the digital department.
I began public speaking at corporate events around Omni-channel initiatives and digital transformation, not to mention a TEDx talk where I showcased my proprietary shopper experience model titled ‘PLACE’ (Personalisation, Location, Augmented Reality, Contactless, Experience), in addition to highlighting technology addiction. It was at this point that I took a keen interest in human structural dynamics and behaviour.
Seeking fresh challenges, I resigned from the agency and formed a digital marketing consultancy called Unleash Digital Ltd, working across healthcare, tech and music brands including Music:)Ally, Clarity Informatics, FireFly Communications and Rungway to name a few. My work was noticed by the Department for International Trade and No.10 Downing Street, to which I joined as a Communications Specialist for their Major Events & Live Marketing team.
The Government assignment took me to Hong Kong for the Great Festival of Innovation, an initiative that brought together UK and APAC global thinkers and entrepreneurs including Jack Ma, Sir Martin Sorrell and Brian Cox amongst others, in addition to being attended by Former Secretary of State Liam Fox and Chief Executive of Hong Kong Carrie Lam. The initiative included maximising sponsorship with global brands including British Airways, HSBC, BBC Worldwide, PwC and Bloomberg. Other overseas projects included the UK’s participation at the 2019 Beijing Horticultural Expo and the preparation for Expo 2020 Dubai.
Amongst obtaining my coaching qualifications, I followed a newly fierce passion towards music, both as an artist, presenter and a community owner including ‘Play That Country Music’ and ‘London Singer-Songwriters’. These communities have over 5000 members collectively, and support bringing people together across gigs, concerts and festivals. I released my first two singles titled October Skies and Nashville, reaching No.13 and No.3 respectively in the UK Country iTunes Charts. I then released my latest single Still Holdin’ On.
With a deep expertise in self-awareness, consciousness and the acceleration of human results, I then worked with private clients across business, corporate and music.
In 2020 I launched ‘Musician Power’, empowering musicians and artists in creating and monetising their vision.
